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Vision & Values

Since The Dancer’s Room (formally Stardust) was founded in 2010, our mission has remained the same: to source and stock quality products and provide superior personal service from knowledgeable and highly trained staff.


From small beginnings just supplying the city of Lichfield, we are now a growing brand meeting the requirements of dance schools right across the Midlands but also supporting leading vocational performing arts schools nationwide. 


Our vision

To be a trusted retailer, known for our passion and love of all things dance. With our vibrant and edgy business approach, we constantly strive to bring imagination and inspiration to the next generation of dancers, young and old.

Our values

  • Edgy: We’re not average, in anything that we do. We are constantly looking at what’s trending, what suppliers are doing, what’s in and what’s out. And we bring all that knowledge and experience into our service to you. We are what can turn a good performance into a memorable one.

  • Can do – want to: It’s an attitude thing with us – you will find it in all areas of our business. We want to make you successful and at the same time we want to grow as individuals and as a business.

  • Passionate about what we do: We are passionate about what we do. We have a genuine desire to help all dancers whatever stage in their dancing journey to achieve their goals.

  • Enjoy the journey: We are all on a journey; our customers and their teachers; our staff and our suppliers. We are determined that everyone who works with us or for us enjoys this wonderful journey and that it’s undertaken with, passion, energy and imagination.

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