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About Us

Our mission - to be the Midlands favourite destination for discovering dancewear.

We are focused on quality products, staff expertise and superior personal service. We are not here to sell you products at any cost, we pride ourselves on being a retailer that builds, supports and enhances your passion for dance, whatever your age and dancing aspirations.


Experts in dancewear - we work with the best to deliver you the best.

We research, test and work in partnership with our suppliers to ensure that we only stock and therefore recommend what we consider the best in class dancewear and dance products whether it’s an audition outfit, class wear, pointe shoes or a basic pair of leggings. We are pointe shoe fitting specialists and as such invest in continuous training to ensure we are promoting healthy dance practices and understand the latest developments in pointe shoe manufacture.


Tailored service - we are not a ‘one size’ or ‘one price’ fits all retailer.

We are about supplying the best product, for the right price, at the most appropriate time for every dancer or customer who visits our shop. Everyone is an individual.


Passionate people - we can’t shout about it enough...

We have a genuine desire to help all dancers, whatever stage in their dancing journey, achieve their goals through the supply of high quality, value for money, dancewear and dance products.


We’re proud to be a shop

Online shopping may offer the choice and convenience that physical shops can only dream of, but nothing beats the experience of a great bricks and mortar shop. We know our shopping experience and personal service can add value to your dancewear search and that you will leave with the right products for you. It may sometimes appear like a ‘beautiful chaos’ – but it is our ability to surprise that will always set us apart and help to turn your passion into a performance.  

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